Roku is exploring a potential sale and has held discussions with at least one U.S. media company about a combination, according to Bloomberg and Reuters reports from June 12, 2026. The streaming platform’s stock surged 22% on the news, reaching a four-year high as investors reacted to the possibility of a strategic transaction, though the company has made no final decisions on whether to proceed.
According to Reuters, citing six people familiar with the matter, Roku is “exploring its strategic options, including a full sale of the company.” The company is also exploring alternative options such as a private investment in public equity, or PIPE transaction. Roku, which has a market capitalization of about $19.4 billion, produces streaming devices and Roku-branded TVs, distributes streaming services, and operates a growing digital advertising business.
Roku’s vast audience of more than 100 million streaming households and the detailed viewing data it collects make it an attractive acquisition target for media, technology, and advertising companies, according to sources. The company’s advertising business is particularly valuable: in the first quarter of 2026, Roku generated $613 million in advertising revenue, up 27% year-on-year, Reuters reported.
The company’s core business model combines multiple revenue streams. Beyond advertising, Roku takes a cut of subscription sign-ups to services such as Amazon and Netflix promoted on its platform, while also pushing its own content offerings through The Roku Channel, its free ad-supported streaming service. This dual role—both hosting competitors and operating its own streaming offering—has created structural tensions within the business.
The Roku Channel has become a key growth driver and is the most-watched free streaming service on Roku’s platform according to Nielsen, but the segment is becoming increasingly crowded. Fox-owned Tubi and Paramount’s Pluto TV are among the competitors in the ad-supported streaming space as traditional TV viewing declines and more companies launch free offerings. Roku last year partnered with Amazon to allow marketers to buy ads on The Roku Channel, even as Amazon promotes its own free streaming service on Roku’s platform.
In May 2026, Roku expanded its partnership with Fox by adding Fox One to The Roku Channel as a premium subscription option for $19.99 per month, giving U.S. customers access to Fox’s news, entertainment, and sports content including coverage of the 2026 FIFA World Cup.
Sources
- Reuters — Roku exploring strategic options including sale; market cap $19.4 billion; advertising revenue $613 million in Q1 2026, up 27% year-on-year; discussions with U.S. media company
- Bloomberg — First reported Roku sale talks on June 12, 2026
- Deadline — Roku stock surged 20% (sources vary between 20-22%) to four-year high on sale reports
- Roku Newsroom — Fox One added to Roku Channel premium subscriptions on May 26, 2026 for $19.99/month
