America Next ran an ad called “Full of Hate” that aired on Fox Sports during the Indiana–Michigan college football broadcast, according to reporting that identified the spot and some of its clips.
The footage of the 30‑second spot, described by Augusta Free Press, uses clips of public figures and a silhouetted speaker saying lines such as “Today’s liberals are full of hate” and “Liberals are the new racists,” and it was shown during the Indiana–Michigan game and again during Detroit–Green Bay broadcasts, the outlet reported.
America Next is a political nonprofit that Mother Jones reported has recently paid $250,000 to a firm called Breakthrough LLC for canvassing and influencer work opposing Michigan Senate candidate Abdul El‑Sayed; Mother Jones cited FEC-related filings for the payment.
The Mother Jones coverage traces the $250,000 payment to Breakthrough LLC and reported that it is America Next’s only reported expenditure since 2015, when the group last produced ads tied to Bobby Jindal, the outlet wrote.
Fox Sports did not issue a statement in the pieces reviewed; the reporting does not cite a Fox Sports press release confirming the buy or the network’s role in booking the spot, so the accounts rely on viewing logs and the outlets’ reporting to place the ad in those game telecasts.
Context matters because America Next’s recent activity has centered on Michigan politics — reporting says the group targeted El‑Sayed with canvassing and influencer efforts as well as advertising, and the ad’s imagery and lines have drawn criticism online for their racial framing.
The article links below provide the reporting used here and additional background on America Next’s spending and the El‑Sayed campaign context.
Sources
- Augusta Free Press — reported the America Next spot titled “Full of Hate,” described clips used in the ad, and identified that it aired during the Indiana–Michigan and Detroit–Green Bay game telecasts.
- Mother Jones — reported that America Next paid Breakthrough LLC $250,000 for canvassing and influencer marketing opposing Abdul El‑Sayed, citing filings and campaign reporting.
