Meta launched a standalone Seller app for Facebook Marketplace on July 24, 2026, the company confirmed and The New York Times reported, saying the app is built for people who sell on Marketplace.
The Seller app centralizes tools for merchants and includes “AI-powered listing creation” and a unified inventory view, Meta said in a July 24 announcement on its newsroom blog.
The New York Times reported the move as part of Meta’s strategy to give Marketplace sellers more dedicated tools and to better compete in online commerce, noting the company has been expanding seller features across its apps.
Meta’s newsroom post described Seller as free and available on mobile and the web, and said it bundles features sellers use into one place, including AI-generated titles and streamlined inventory management.
Industry outlets covering the launch emphasized the app’s seller-focused features and potential to speed listing workflows; some coverage placed Seller alongside other commerce moves by large platforms as competition in peer-to-peer and small-business selling grows.
Facebook Marketplace appears as the distribution surface for items listed through the new Seller app, according to Meta and reporting in The New York Times, which first described the standalone app in its technology coverage.
Sources
- The New York Times — first reported the standalone Seller app and described Meta’s strategy around Marketplace sellers.
- Meta (About Facebook) — provided the July 24, 2026 announcement with details that Seller offers “AI-powered listing creation” and a unified inventory view.
- Retail TouchPoints — reported on Seller as a standalone iOS app and summarized seller-facing features.
