Apple keynote unveils iPhone Duo foldable and iPhone 18 Pro

At its Sept. 9 apple keynote, Apple introduced the iPhone Duo, its first foldable phone, alongside the iPhone 18 Pro lineup in a livestreamed event.

The company showed the iPhone Duo as a new folding model and unveiled upgrades to the iPhone 18 Pro series, with outlets reporting the event as Apple’s major September hardware keynote.

an empty product stage with a single unbranded folding smartphone placed on a pedestal under a spotlight, blurred audience seats in the background

Reporters at USA Today and Engadget described the presentation as Apple’s first reveal of a foldable iPhone, confirming the device was a headline product at the apple keynote on Sept. 9.

Tom’s Guide reported the iPhone Duo carries a $1,999 price, while several outlets said the iPhone 18 Pro starts at $1,199 for the base Pro model.

close-up of an anonymous hand opening an unbranded folding phone to reveal a large inner display, soft stage lighting

The event also marked the public debut of John Ternus as Apple’s CEO at the keynote, a change covered in recent company reporting and internal coverage of Apple’s leadership transition.

Analysts and tech outlets framed the apple keynote as a strategic moment: the foldable launch positions Apple against rivals in the premium handset market, and the iPhone 18 Pro updates continue the company’s annual hardware cycle.

For readers tracking Apple’s management and product strategy, the keynote combined a major product debut with the firm’s leadership shift, an angle explored in internal reporting on the CEO change.

Sources

USA Today — confirmed the iPhone Duo foldable and coverage of the Sept. 9 livestreamed apple keynote.
Engadget — live blog and summary noting Apple revealed the iPhone Duo at the event.
Tom’s Guide — reported a $1,999 price for the iPhone Duo and price detail for the iPhone 18 Pro lineup.
CNET — live coverage listing the iPhone 18 Pro and announcing preorder timing and pricing for the new models.
Mashable — noted the Sept. 9 event time and that John Ternus led the keynote unveiling the new phones.
Wired — summarized everything Apple announced, including the foldable iPhone and iPhone 18 Pro models.

About the author, Chris Martin

Chris Martin is a US economics and current affairs journalist covering the intersection of policy, markets, and everyday financial life. With a background in financial reporting and a sharp eye for the stories behind the numbers, Chris brings clarity to some of the most complex issues shaping the American economy today. At ECIKS.org, Chris covers breaking developments across domestic economic policy, business strategy, Wall Street movements, and political decisions that ripple through financial markets. His reporting blends rigorous data analysis with accessible storytelling making critical information useful for investors, entrepreneurs, and engaged citizens alike.